Friday, April 24, 2015

Manmercials | 2015 Taco Bell® Triple Steak Stack Commercial

In this "Manmercial", Taco Bell delineates certain stereotypes of what it means to be a man such as using body spray, driving cars, shaving facial hair, lifting weights, chugging water, and swinging wood. Towards the end, the commercial mocks these stereotypes by saying that "if you need to be told how to be a man, Taco Bell's Triple Steak Stack isn't for you."
The irony in this commercial is that Taco Bell goes against the "masculine" stereotypes, which then are used to reinforce them by targeting the commercial to men. In other words, Taco Bell elaborately creates a satire of manly stereotypes by opposing those stereotypes and saying that men don't need to be told how to be a man. However, in doing so, Taco Bell ends up supporting gender stereotypes by aiming the Triple Steak Stack, a meat item, towards men. Because men in this commercial clearly portray dominance (with women only shown on the side of men), the gender stereotypes that meat is manly stays apparent. There is fault in this commercial in that it supports the idea that foods are gender-specific. Although this commercial's purpose is to be satirical and funny, Taco Bell executed it poorly by ending it with three males eating the Triple Steak Stack and neglecting women from playing more significant roles.

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