Wednesday, April 22, 2015

Sexism in Fast Food Advertisements



"The Sexual Politics of Meat" helps to reveal and unravel this common, and often overlooked, stereotype that meat is for the man, and that this idea has lead to the practice of objectifying women to entice the man. Carl's Jr., Arby's, and Burger King. These three fast food companies, as well as many others, objectify women in their advertising to sell to men. Fast food, namely hamburgers/sandwiches with meat, are mainly being advertised towards men. Carl's Jr. uses the sex appeal of a beautiful scantily clad woman on a beach holding a burger. Arby's uses the innuendo of a woman holding tow burgers (her breasts) promising the reader of the advertisement something they can "drool over." Lastly, Burger King also uses an innuendo, saying that their "super seven incher" will "blow your mind away," advertising an extremely over sexualized image of a wide-mouthed, wide-eyed woman. However this is not the extent of sexualized meat advertisement in the realm of the fast food business, there are many other offenders.

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