In this cartoon, “animal testing” is turned into a play on words because the animals are the ones doing the testing. The animals are depicted with cruel facial expressions and the human on whom they are experimenting looks terrified and pained. Anyone looking at this carton would immediately think how scary and awful it would feel to be the person on the table and would say this sort of treatment is cruel and should be illegal. Because the viewer would know that the scenario is usually reversed and the animal is the one scared and in pain, it causes them to rethink any ideas they may have had about animal testing being acceptable. By flipping the situation and putting the human in the animals place, it forces the viewer to see the scenario from the animal’s perspective, and hopefully understand and have empathy for them.