Saturday, May 16, 2015

GoDaddy's Puppy Mill Commercial

Bad dog! GoDaddy pulls puppy commercial from Super Bowl

     What begins as a sad story of a lost puppy trying to find its way home, ends in an unexpected turn where the owner picks up the puppy and states "I'm so glad you made it home! Because I just sold you on this website I built with GoDaddy...Ship 'em out!" The response from the public, in my opinion, was amazing. Everyone made their way onto the internet to post their anger at the commercial. The questions that was asked is "Does GoDaddy real think puppy mills are funny?" This commercial was aired during the a Tuesday morning and the public's outrage made nationwide news. The company had planned to run the ad during the Superbowl, which I am sure would have created even more outrage. Nevertheless, a petition was started on Change.org and after over 40,000 signatures, GoDaddy pulled the commercial from the air.
     The person who started the petition stated that the commercial was "encouraging purchasing an animal online; the animal could be sold to someone who runs a fighting ring, someone who abuses animals, or to someone who cannot adequately care for the animal." GoDaddy's attempt at a light-hearted commercial featuring puppies definitely did not turn out the way they had hoped. They tried to use emotion to get the viewer to empathize with the puppy, which most viewers did of course because who doesn't love puppies, however the owner's apathetic attitude towards the puppy in the ending is more than enough to piss off any puppy-loving viewer.

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